In a world where everything is digital and people can access information on their cell phones from the comfort of their own homes, it's easy to see why some people believe "paper is dead.". Because technology and social media reign supreme in today's digitally driven world. But don't write off the printing sector; it's still thriving! Print is more vital than ever for businesses in today's digital environment.
The Reasons Why Print Isn't Going Away
Printing is Versatile
One of the goals and benefits of digital marketing is the ability to convey a message to the consumer instantaneously, whether it's through a tweet, paid social, or a good old-fashioned email campaign. While these are both effective methods of communicating a message, digital communications lack the permanence of printed collateral.
A prospect who receives a paper brochure may take it with them and read it at their leisure, and it will last longer than a rapid social media hit. Print allows for further customization.
Make an "Experience"
A buyer can feel the quality of the stock and the finish of a printed piece in their hands. Touch has the ability to modify emotions and create an experience when it comes to brand and print. Because we live in a digital world, printed material can be a differentiator and help your customers stand out from the crowd, increasing the effectiveness of their campaign.
Not Everyone Is Online
While digital marketing is the major means of marketing that most organizations employ today, it's vital to remember that not everyone is online or has the ability to engage with various platforms. Print is a dependable medium for your customers to reach their target demographic. Print and digital marketing can work together to spread the word.
Returning to Basics
Digital overload is a genuine thing. It is common to receive hundreds of emails per day. Digital marketing works well when the audience is interested, but it can be difficult to stand out from the mass. As a result, employing print to differentiate a business is an excellent strategy.
Increase Your Credibility
Print marketing can now provide prospects with the impression that your customer's company is professional and will go above and beyond. Print may be inventive, help a brand stand out, and demonstrate a quality that will communicate credibility in a digital era!
The Future of the Print Industry in the Next Five Years
The general consensus was that significant changes are on the way. Some of the most successful printing companies are embracing new technologies, integrating with digital technology, and becoming more specialized. Here are three important predictions:
Innovation is Welcome
Perception has been a crucial factor in misdiagnosing the collapse of print. Today, everything you see is printed, yet most people don't associate it with the printing sector. That is the future. The future is yet to be written because it is determined by demand, whether it is printing wall coverings or not. The New Print Industry, a new book by Frank Romano, predicts a wide range of future print uses. "It's going to be messy, it's going to be disruptive—and it's going to be colorful."
Working with Digital Technology
Because print is such a solid driver of the web, it will increasingly collaborate with digital media. People enjoy holding printed items in their hands. The tactility is vital, and its longevity adds to its usefulness in this arena. It's a sensible strategy to generate web traffic for these and other reasons.
Even the printing process has gone digital, with presses becoming smaller and more efficient.
"It's really astounding the things that are creeping in," says Kenny Grady of Gartner. I used to operate on an offset web press the size of a house that didn't print much more than what a small digital web press does." Printers that use new digital technology will advance at breakneck speed.
RELATED: Offset vs. Digital Printing
Meet Our Printing Capacity
- An experienced and talented R&D team comprised of doctors, masters, and senior industry experts
- Using high-quality aluminum and globally advanced multi-layer graining technology, the product quality is reliable, with good dot reproduction, high resolution, strong alcohol resistance, and a long run length
- Four high-speed production lines produce 40 million square meters every year. And the domestic market share has reached 8%
Now that you're aware of this outstanding printing manufacturer, request a quote from HUIDA Offset Printing for the best products and services to suit all of your printing demands for your upcoming project!